A world where gastronomy, AI, entertainment and innovation collide. Zenon is a maximalist, over the top, edge of your sensory palette experience. The task here was to create a brand that encompassed the past but had a future twist. A bold branding that gave a nod to iconic ancient greek imagery, coupled with contemporary typography and a bold color palette brought said twist, whilst remaining simplistic enough to allow the environment and AI artwork to shine . Photography is rich with colour and extensively uses textures and patterns adding to the “more is more” opulence. A truly instagramable moment in the city of Dubai that fights for your attention.