YOTEL is a global hotel brand focused on smart stays and unique designs. Tasked with refreshing an aging brand, the idea of transforming YOTEL into a fast paced, drop and go style destination, lead to the creation of the Non-Stop stay and community of Generation GO. The idea was brought to life with striking, blurred photography, a punchy tone of voice and a simple, no nonsense design system. Working together with the client and production crew on multiple photoshoots across the USA and UK, really let us channel a unique energy into the project and create something truly Non-Stop.