The Lesson is a series of individual experiences that highlight the willingness to be vulnerable by sharing personal moments that connect to others. We needed to bring to life a brand identity that anchored around the product of The Lesson video releases and support the The Lesson brand philosophy that created individual experiences and a safe/trusted space to tell your story. We created a look that combined aspiration with the vast potential of the human spirit and leaned into the positioning of “Learn Your Way”, giving the power to the person and their individual goals which is shown through a simplistic, yet striking design system.